Future Leaders is a national Initiative about leadership and the future of Australia. It seeks to involve, inform and inspire young people.
Please Note: You are viewing the non-styled version of The Future Leaders website. Either your browser does not support Cascading Style Sheets (CSS) or it is disabled.

Email Future Leaders

echapters

Back to list of eChapters

 

Adblocking and Media Automation: Anti-Advertising and Industry Disruption
Julian Thomas

download pdf

“Apple’s 2015 decision to allow ad-blocking apps on the iOS App Store sparked a larger debate — ‘a kind of war’, in the words of one developer. At issue were the ethics and practices of both advertisers and ad-blockers. For some participants, the stakes were, and remain, high: the future prospects of the advertising-supported web, and therefore our established systems for producing, paying for, and circulating journalism …”