echapters

Personalisation, Privacy, and Public Fragmentation
Belinda Barnet

“You are being followed. Not by a person – by the 800-odd cookies dropped by websites on your own machine, by GPS and the apps that use it from your own phone even when you are not using them, by your own purchases on cards and on devices, and by the algorithms used to parse all that data for behavioural patterns – patterns that are then used to personalise your media content (and to sell you things) …”